Judges’ commentary on rrelentless’ Best Newcomer win at the British Insurance Awards 2025

Following our win as Best Newcomer at the British Insurance Awards 2025, a flagship event celebrating excellence and innovation across the UK insurance industry, we are pleased to share the judges’ write-up – demonstrating why this recognition marks a major milestone in our journey to rethink risk and redesign insurance. 

Why this win matters 

Launched in early 2024, rrelentless entered a highly competitive market with a bold vision: to flip the traditional insurance model on its head. Instead of focusing solely on claims after an incident, we built a prevention-first proposition that combines comprehensive cover with embedded legal, regulatory, and risk management services. 

As highlighted in Insurance Post’s coverage, the judges praised rrelentless for its innovative integration of legal expertise and insurance, and for setting a new benchmark in customer value.  

What the Judges said: 

“A fresh face in the cyber insurance market, rrelentless has made a striking first impression. Its structure and ambition stood out, underpinned by a proactive approach to risk management that goes beyond traditional cover.”  

Looking ahead 

Winning Best Newcomer is just the beginning. With more products in the pipeline and continued investment in digital innovation, we’re committed to helping businesses stay ahead of risk, reduce downtime, and thrive in a complex world. 

Read the full Insurance Post article here.