Insurance Edge: Prevention over payout: The new frontier in claims strategy

For many years, the value of cyber insurance has been measured by how effectively it responds after an incident occurs. However, as cyber threats become increasingly complex, the market is placing greater emphasis on prevention, resilience and early intervention. In a recent article for Insurance Edge, rrelentless Lead Cyber Underwriter Duane Folkard explores how cyber insurance is evolving from a reactive financial product into a broader risk management solution.

The article examines the growing use of proactive support services, including access to specialist cyber and legal expertise, employee awareness training, cyber security certification support and continuous monitoring tools. These services are designed to help businesses identify and address vulnerabilities before they develop into costly incidents.

Duane also highlights how insurers are increasingly measuring success through improved resilience, reduced claims severity and better outcomes for policyholders, rather than focusing solely on claims frequency. As organisations face an evolving cyber risk landscape, preventative support is becoming an increasingly important part of effective cyber risk management.

Read Duane's full article in Insurance Edge to learn more about how the cyber insurance market is redefining value through proactive risk prevention and support at: https://insurance-edge.net/2026/08/05/prevention-over-payout-the-new-frontier-in-claims-strategy/