From first conversation to binding: how we work with brokers

In a market where speed, clarity and confidence matter more than ever, the way an MGA works with brokers can be the difference between momentum and missed opportunity. At rrelentless, we believe transparency builds trust and that is what turns first conversations into binding business. That belief underpins how we work with brokers from day one.

Intrigued to go behind the scenes and see what your broker journey could look like with rrelentless? We caught up with David Walsh, Head of Business Development and one of our lead underwriters, Duane Folkard (Cyber) to do just that. 

A clear, straightforward broker journey

David Walsh, Head of Business Development at rrelentless, explains what brokers can expect - from the first conversation through to quote and bind.

“Engaging with rrelentless is designed to be simple and commercially focused. From the initial conversation, our aim is to give brokers absolute clarity on whether we’re the right fit for their client and risk. We start by understanding your portfolio, client types and where you see opportunity or frustration in the current market. From there, we’re clear about what we can support, where we can add value and where we’re not the right home – because that honesty removes wasted time and lets brokers place risks with confidence, without surprises later in the process. As opportunities progress, our underwriting and BD teams work closely with you to maintain momentum, with clear communication, realistic expectations and consistent feedback from first enquiry through to quote and bind.”

Appetite clarity and responsive underwriting 

Duane Folkard, Lead Cyber Underwriter at rrelentless, comments on rrelentless’ approach to appetite and broker engagement. 

“Two of the biggest sources of friction in broker–MGA relationships are unclear appetite and slow decision-making – so we tackle both head on. Our underwriting appetite is clearly defined and openly communicated, so brokers know exactly where rrelentless fits within their client base. Responsiveness matters: brokers need underwriters who understand commercial pressures and client timelines. Our underwriting team in Cyber, and mirrored across all our other product lines, is built around that principle - accessible, pragmatic and focused on finding solutions rather than barriers. That means quicker answers, fewer dead ends and a smoother path to binding”.

Business Development as partners, not gatekeepers

At rrelentless, Business Development is not a gatekeeping function. Our BD team exists to support brokers, not slow them down.

They act as partners – helping you understand our appetite, introducing underwriting conversations and supporting you to identify opportunities within your client base. They do not sit between you and underwriting unnecessarily; instead, they work alongside both sides to keep things moving and aligned.

Just as importantly, the team i highly capable and experienced. They understand complex risks, market dynamics and broker realities – so they can sense-check opportunities early, help shape submissions and bring the right underwriters into the conversation quickly, with context that makes decision-making faster and more consistent.

That partnership approach means brokers have real people to talk to, clear points of contact and confidence that conversations will translate into action.

Built on transparency, designed for trust

Everything we do is grounded in openness – about appetite, process, decision-making and outcomes. We know brokers value certainty and we work hard to provide it.

If you are looking to add a responsive, transparent MGA to your panel, we would welcome the conversation.

Talk to our Business Development team about adding rrelentless to your panel and discover how a clearer, more collaborative approach can turn conversations into binding business.

Join the conversation at BIBA 2026:

If you are attending BIBA 2026, we would love to talk.

We can discuss modern SME risk - and how a risk‑led proposition can support both your clients and your commercial objectives.

• Book an appointment to discuss your SME risk priorities and how we can support your placements. Send an email to hello@rrelentless.com

• Sign up to broker news for product updates, market insight and practical risk content.

• Visit us at stand A40 at BIBA 2026 to meet the team and see what makes rrelentless different.